William Brichta is a business and marketing consultant, writer, creative director, and university educator. After 15 years of creative leadership at some of the world's largest advertising agencies, he became an entrepreneur and agency owner, leading multiple marketing and digital companies. Today, Bill serves as principal at Shape Strategies, an independent marketing, branding, and innovation consultancy working with national and international brands across industries — helping organizations sharpen their strategy, strengthen their brand, and navigate an increasingly complex, AI-driven marketplace.

Bill is also a recognized speaker and educator, delivering keynote presentations and workshops that challenge audiences to rethink their role, relevance, and impact within their industries. He earned his master's degree in marketing from Northwestern's Medill School of Journalism, where he has been a frequent lecturer on branding, innovation, and marketing. He continues as an Adjunct Professor at Loyola University Chicago for the Graduate Program in Global Communications and serves as a frequent mentor at Northwestern's Kellogg School of Management, coaching graduate students on entrepreneurism, innovation, capitalization, and launching new ventures.