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Strategist, creative director, entrepreneur, educator—Bill Brichta has spent decades helping brands find their edge. After leading creative at top global agencies, he built his own marketing companies and now serves as Principal of Shape Strategies, an independent consultancy working with national and international brands. Bill brings big-agency thinking to organizations ready to evolve, and shares that expertise as a professor at Loyola University Chicago and mentor at Northwestern's Kellogg School of Management.
